Org Strategy
AEO Program Ownership Models for Enterprise Marketing Teams
Enterprise teams must decide which function owns AEO, not leave it to chance assignment.
Marcus Delgado-Stein
· 10 min read
AI Search Intelligence — Page 2
AI Sentiment Bias Against Challenger Brands in Established Categories
Established brands dominate AI search results even when challengers have equal or better products.
Desmond Okafor
AI Hallucination Risks for Brand Reputation in Financial Services
Wrong answers attributed to the bank itself damage customer trust faster than scale can repair it.
Priya Nambiar
Publisher Partnerships That Influence AI Platform Brand Citations
Brands must court publishers directly to influence how AI platforms cite them in search results.
Marcus Delgado-Stein
Entity Authority Building for Brand Visibility in AI Search
Brands must build authority through third-party mentions to appear in AI search answers.
Desmond Okafor
How Negative Press Propagates Through LLM Brand Representations
Negative news embeds in AI models weeks after PR teams move on.
Priya Nambiar
Brand Description Accuracy Across ChatGPT, Perplexity, and Gemini
Each AI engine draws from different sources, producing wildly inconsistent brand descriptions.
Desmond Okafor