Agentic Marketing Tools and Their Role in AI Search Optimization Workflows
AI now decides what brands get mentioned before buyers even visit your site.
Marcus Delgado-Stein
Section
Org Strategy
8 stories in Org Strategy.
AEO Skill Gaps in Marketing Teams and How to Close Them
AI is rewriting how buyers discover brands before they ever visit your website.
Priya Nambiar
Hiring an AEO or GEO Manager in 2025
Companies need dedicated AEO managers now, not later, to win AI citations.
Desmond Okafor
AEO and GEO Budget Allocation Within a Mature Marketing Mix
AI citation operates on fundamentally different logic than traditional search ranking.
Marcus Delgado-Stein
Pitching AEO Services to Enterprise Clients as a Marketing Agency
Enterprise buyers can't measure what they can't see across fragmented AI platforms.
Marcus Delgado-Stein
Integrating PR and Content Teams Into an AEO Cross-Functional Strategy
Brands must align PR and content work to control how AI engines cite them in generated answers.
Desmond Okafor
In-House AEO Team vs Agency Model for Mid-Market Brands
Mid-market brands can hybrid agency speed with internal control for sustainable AEO results.
Desmond Okafor
AEO Program Ownership Models for Enterprise Marketing Teams
Enterprise teams must decide which function owns AEO, not leave it to chance assignment.
Marcus Delgado-Stein